About Us

First things first—MYSA is pronounced MEE-sah.

Rooted in Swedish culture, ‘mysa’ means more than just ‘cozy.’ It’s about embracing the moment, finding comfort in simplicity, and creating a sense of ease in everyday life. Whether it’s an early morning workout, a slow Sunday with a good book, or a post-training coffee with friends, MYSA is about being present, feeling good, and looking effortless while doing it.

We create activewear that moves with you—designed for performance yet effortlessly stylish beyond the gym. Every piece is crafted to feel like a second skin, combining technical innovation with a refined aesthetic.

Blending Scandinavian minimalism with American energy, MYSA redefines activewear by balancing effortless sophistication with a bold, modern edge.

Our philosophy is simple: Comfort should never compromise style, and performance should feel effortless.

MYSA is more than just a brand; it’s a lifestyle—one that embraces balance, movement, and the beauty of simplicity. Wherever your day takes you, we’re here to make sure you feel as good as you look.

Welcome to MYSA.